Behavioral economics-based interventions strive to encourage or “nudge” people towards healthy choices via automation, defaults and system changes that remove psychological barriers. By making healthy choices the easier choices and eliminating obstacles to positive health decisions and behaviors, researchers and product developers can help facilitate better health behaviors for consumers.
The Behavioral Economics workgroups develop, implement, and evaluate research on how health professionals can interact with patients differently to overcome psychological barriers to behavior change and ultimately improve health outcomes. Researchers work closely with operations and coaching specialists at Envolve to design and implement behavior-based interventions or identify barriers patients face in adhering to treatment plans and develop interventions to mitigate these barriers.
Current studies in this core focus on adult diabetic members and pediatric asthmatic populations. Insights from this work will be used to improve the effectiveness and efficiency of programs and services that help health plan members establish healthy behaviors and reduce unhealthy habits.