In the digital age, opportunities for improving health and quality of life using technology are robust and more sophisticated than ever before. Research suggests that the way we communicate about health—both the messaging and the tools—can impact health outcomes and participation in health-related programs, absorption of health-related information, and willingness to seek treatment.
The Health Communications workgroup of the Envolve Center develops, implements, and evaluates research to find the most effective and efficient ways to engage diverse audiences in health programming for sustained health behavior change. This research includes developing the best ways to measure the personal value systems of diverse audiences and exploring strategies for designing and implementing online goal setting platforms and health-coaching programs.
Possessing a better understanding of the needs, values and behaviors of specific Centene members—whether Medicaid or commercial health insurance members—will enable researchers and product developers to tailor health communication efforts and offer services that are more likely to facilitate health behavior change.